Display
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Cormorant Garamond
Regular · Italic · Medium · Semibold
Visual identity · 2026
Studio 1279
Hair · Esthetics
1279 Av. du Lac-Saint-Charles · Québec, QC G3G 2T6
01 · Typography
A pairing — the calm of the serif, the precision of the sans.
Cormorant Garamond — for declarations. Inter — for the details. Pinyon Script — reserved for signatures and ornament.
Body
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Inter
Regular · Medium · Semibold
Script
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Pinyon Script
For signatures only
02 · Palette
A drop of oxblood on bone paper.
Five colours, never more. Atelier black carries 90% of the weight. Oxblood signs. Brass threads the detail.
Noir Atelier
#0F0C08
Oxblood
#7A2D2F
Laiton
#A9926A
Bone
#F4ECDE
Ivoire
#FBF7EE
03 · Motion
The numeral reveals itself, slowly.
One animation, four seconds or looped. Built for video opens, Instagram covers, the homepage masthead. No gratuitous motion — the letter waits, the rule draws, the numeral rises, the oxblood signs.
Native SVG export · 1080 × 1080 square for social, 800 × 600 landscape for site banners. Respects prefers-reduced-motion.
04 · Pen illustrations
One line. A family of twelve.
Hand-drawn, even-weight pen, never filled. Used on product labels, watermarked across stationery, framing the emails. Open-ended — add more whenever a new service enters the catalogue.
05 · Business card
Black on the front, brass on the back.
88 × 55 mm, 350 gsm cotton stock, hot-foil gold, 2 mm round corners.
06 · Loyalty card
Ten visits. The eleventh on us.
Handed over in salon. A unique laser-etched code, never shown online — your reward stays in the atelier.
07 · Product packaging
The house line, minimal labelling.
08 · Client folder
Aftercare, presented with care.
A5 folder handed after every major visit: personalised routine, at-home care sheet, samples.
09 · Black edition
The same mark, flipped onto atelier black.
A small cabin-line of matte-black objects — heavy cotton tote, bamboo robe, stainless bottle, ceramic mug — carrying the white lockup printed, embroidered, or laser-engraved depending on the surface. Same proportions, same oxblood rules. Limited run, gifted to regulars and sold at cost in the boutique.
Available in the boutique · 7 pieces · screen-print, embroidery and laser engraving made in Québec.
10 · Voice & tone
We speak the way we cut — precise, calm, never chatty.
Italic for the declaration. Sans for the technical detail. Spaced caps for thresholds — section starts, signatures, labels. No slang, no emojis, no hollow superlatives.
Say this
The precise word.
- « Coloration tonalisée, un seul passage. »
- « Coupe femme, séchage compris. »
- « Soin Kérastek inclus avec chaque coloration majeure. »
- « On vous attend à 14 h 30. »
Avoid this
The empty superlative.
- « Le meilleur salon de la région ! »
- « Réservez vite, places limitées 🔥 »
- « Promo flash de folie cette semaine »
- « Notre équipe d'experts passionnés... »
Measured
Concrete
Local
Elegant
Direct
Warm
Manifesto
An honest cut deserves an honest atelier. At Lac-Saint-Charles, we work like a maison — one chair per client, products we sign, and all the time it takes.Sophie Tremblay · Colourist & founder · since 2010
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